Bruno Fontana da Silva
Senior Data Scientist @Trainline
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WORK HISTORY
Senior Data Scientist @Trainline
London, GB
I work embedded in product teams directly collaborating with leads product and engineering managers in order to support with product analytics, online experimentation and strategic planning.Working with complex data of journeys search and purchases from the british and european rail industries, delivering several analysis to inform stakeholders and provide confidence on the impact of strategic business and engineering decisions.• Embedded across Product, Engineering, and ML to drive analytics strategy, experimentation, and data-informed decision-making for customer-facing app and search experiences across UK and European rail markets.• Led measurement and impact analysis for the rollout of Trainline’s new global app homescreen across iOS and Android, from early experimentation through launch, and helped establish long-term monitoring foundations for the feature.• Partnered on search and conversion initiatives including journey recommendations and an innovative EU return-journey upsell flow, shaping analytics requirements, event instrumentation, experiment design, and post-launch evaluation.• Played a leading role in modernising Trainline’s experimentation ecosystem through the integration of Statsig, contributing to data-layer design, metric governance, documentation, and enablement of the wider data science community.• Defined the analytics and measurement strategy for Trainline’s first conversational search experience launched via ChatGPT apps, covering end-to-end tracking, privacy-aware measurement, and stakeholder reporting on adoption and performance.• Strengthened core data models for customer journeys and rail travel, combining analytics instrumentation, data pipeline design, and dashboarding with advanced analytical techniques (including time-series analysis, cohort analysis, and Bayesian hierarchical modelling) to generate actionable insights from large-scale, complex datasets.
EDUCATION
Universidade Federal de Santa Maria
Bachelor's degree, Electrical and Electronics Engineering
Alura
Bootcamp Data Science Aplicada 2021, Data Science
Universidade Federal de Santa Catarina
Master's degree, Communications and Signal Processing
Colégio Técnico Industrial de Santa Maria (CTISM)
Electricity Technician, Electrician
Universidade Federal de Santa Catarina
Doctor, Electrical Engineering
SKILLS
ABOUT BRUNO FONTANA DA SILVA
I am versatile data scientist with a robust blend of industry experience and academic skills. I excel in swiftly adapting and implementing advanced techniques, such as many machine learning algorithms, data analytics and data models. I have delivered impactful solutions in dynamic industries of global impact: worldwide mobile gaming, british and european rail industry and Brazilian e-commerce. My approach combines deep technical proficiency in Python and SQL with a commitment to thorough research, clear communication, and effective collaboration, ensuring that complex data not only informs strategic decisions but also drives tangible business outcomes. My career trajectory, from an insightful professor to a results-driven industry expert, equips me with a unique perspective that merges deep technical knowledge with proven leadership in project execution.
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