Folusho Holloway
Marketing Leader, 10+ years driving Engagement, Digital Strategy & Data-Driven Storytelling
- Role
- Senior Manager, Lifecycle Marketing at BrainPOP
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Folusho Holloway
I help companies engage and connect with their customers by leveraging data-driven insights to meet customers where they are. With a knack for cross-functional collaboration and leading teams, I have a track record for executing impactful 360 marketing campaigns that have added millions to the sales pipeline. One of my proudest moments was creating an email nurture flow that guides prospects through their buying journey. I’ve also collaborated with sales, product and UX teams to spearhead cross-functional up sell campaigns that drove awareness of a supplemental product line and contributed thousands of dollars in new business. Audience engagement is what I do best!With a strong background in edTech marketing, I bring a unique perspective and a passion for applying these strategies to the dynamic world of film marketing. I expertly blend creativity and strategic precision in audience engagement, storytelling, data analytics, and team collaboration. As a team leader, my goal is to create spaces where creativity thrives and no idea is left off the table. I achieve this through one-on-one syncs, feedback loops, and establishing a North Star to help focus on quarterly priorities.I’m always looking to connect with like-minded people in the New York City and Jersey City areas. Feel free to reach me at f•••••••@yahoo.com if you’re interested in collaborating or just want to exchange ideas — I’d love to connect!
Experience
Senior Manager, Lifecycle Marketing
Jul 2023 — Present · NY, US
Elevate brand by collaborating on major cross-functional campaigns, leading to an industry-high net promoter score and contributing millions to the sales pipeline.Utilize CRM and marketing automation platforms, including Salesforce and Marketo, to develop and execute targeted lifecycle campaigns, streamline segmentation, and optimize customer journeys.Develop in-app and email strategies to enhance onboarding experience and new user adoption resulting in an increase in monthly active users (MAU).Mentored Email Marketing Associate by delegating tasks and guiding their development in email strategy and optimization.
Education
New York University
Master of Science - MS, Public Relations and Corporate Communication
2013 — 2015
Massachusetts Institute of Technology
Certificate, MIT Sloan School of Management, Digital Marketing Analytics
2020 — 2020
Grange School, Nigeria
High School, IGCSE
2000 — 2005
The New School
Digital Video Production
2018 — 2018
Penn State University
Bachelor's degree, Marketing
2007 — 2011
Skills
- Publicity
- Social Media Marketing
- Microsoft Office Suite
- Writing
- Adobe Photoshop
- Social Media
- Advertising
- Event Planning
- Nonprofits
- Cision Media Software
- Access
- Photoshop
- Non-Profits
- Microsoft Office
- Public Relations
- Media Relations
- Editing
- Wordpress
- Written & Oral Presentation Skills
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