Kristin Foley
Account Director @MOD
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WORK HISTORY
Account Director @MOD
Philadelphia, PA, US
Lead strategic account management and client partnership for a portfolio representing $6MM+ in annual revenue, aligning marketing initiatives with client business objectives and growth targets- Serve as primary strategic and executive-level point of contact for senior stakeholders and VIP clients- Guide brand, campaign, and channel strategy across integrated marketing programs- Partner with creative, technology, and production teams to deliver data-informed solutions- Collaborate with Operations and Production leadership to optimize resourcing and delivery timelines- Drive annual planning, forecasting, and budget management across multiple accounts- Evaluate creative and strategic outputs to ensure alignment with KPIs and brand positioning- Contribute to agency leadership initiatives focused on process improvement, team development, and organizational growth- Lead internal planning sessions and client business reviews to identify upsell and expansion opportunities
EDUCATION
Boston College
Bachelor of Science (B.S.)
SKILLS
ABOUT KRISTIN FOLEY
Strategic agency leader and senior client partner with 20 years of experience driving account growth, integrated marketing strategy, and cross-channel performance initiatives for enterprise and mid-market brands. Proven success managing multimillion-dollar portfolios, strengthening executive-level relationships, and aligning marketing programs to measurable business outcomes. Deep expertise in digital and performance media including video, paid and organic social, email, lead generation, and SEM. Well-versed in agency operations, scope development, resourcing, budgeting, forecasting, and P&L oversight. Recognized for building high-performing teams, improving delivery processes, and expanding long-term client revenue across diverse industries including telecommunications, insurance, higher education, real estate, retail, e-commerce, hospitality, and government.Core Competencies• Client Strategy & Executive Partnership• Revenue Growth & Portfolio Management• Integrated Campaign Strategy• Digital & Performance Media• Forecasting, Budgeting & P&L Oversight• Team Leadership & Mentorship• SOW Development & Contract Negotiation• Cross-Functional Collaboration• Data-Driven Optimization & Reporting
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