Kristin Foley

About Kristin Foley

Strategic agency leader and senior client partner with 20 years of experience driving account growth, integrated marketing strategy, and cross-channel performance initiatives for enterprise and mid-market brands. Proven success managing multimillion-dollar portfolios, strengthening executive-level relationships, and aligning marketing programs to measurable business outcomes. Deep expertise in digital and performance media including video, paid and organic social, email, lead generation, and SEM. Well-versed in agency operations, scope development, resourcing, budgeting, forecasting, and P&L oversight. Recognized for building high-performing teams, improving delivery processes, and expanding long-term client revenue across diverse industries including telecommunications, insurance, higher education, real estate, retail, e-commerce, hospitality, and government.Core Competencies• Client Strategy & Executive Partnership• Revenue Growth & Portfolio Management• Integrated Campaign Strategy• Digital & Performance Media• Forecasting, Budgeting & P&L Oversight• Team Leadership & Mentorship• SOW Development & Contract Negotiation• Cross-Functional Collaboration• Data-Driven Optimization & Reporting

Experience

1. Account Director

   MOD

   Sep 2022 — Present · Philadelphia, PA, US

   Lead strategic account management and client partnership for a portfolio representing $6MM+ in annual revenue, aligning marketing initiatives with client business objectives and growth targets- Serve as primary strategic and executive-level point of contact for senior stakeholders and VIP clients- Guide brand, campaign, and channel strategy across integrated marketing programs- Partner with creative, technology, and production teams to deliver data-informed solutions- Collaborate with Operations and Production leadership to optimize resourcing and delivery timelines- Drive annual planning, forecasting, and budget management across multiple accounts- Evaluate creative and strategic outputs to ensure alignment with KPIs and brand positioning- Contribute to agency leadership initiatives focused on process improvement, team development, and organizational growth- Lead internal planning sessions and client business reviews to identify upsell and expansion opportunities

Education

• Boston College

  Bachelor of Science (B.S.)

Skills

• Digital Marketing
• Digital Media
• Digital Strategy
• Integrated Marketing
• Customer Relationship Marketing
• Interactive Marketing
• Interactive Solutions
• Interactive Marketing Strategy
• Interactive Advertising
• Relationship Marketing
• Marketing Strategy
• Media Planning
• Advertising
• Strategic Communications
• Marketing
• Direct Marketing
• Email Marketing
• Mobile Marketing
• Online Advertising
• Display Advertising
• Search Engine Marketing (Sem)
• Social Media Marketing
• Lead Generation
• Strategy
• Pay Per Click (Ppc)
• Online Marketing
• Account Management
• Social Media
• Customer Relationship Management (Crm)
• Analytics