Bill Foley
Executive Leader | Driving Growth Through Creative Excellence | P&L GM, VP Marketing , VP Innovation
- Role
- President, Board of Directors at Second Chance Pet Adoptions
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Bill Foley
A creative executive leader with a track record of success in both “turn-around” and “business optimization” roles. Accomplished at driving dynamic change and cultural transformation through strategic and operational excellence.SUMMARY OF RESULTS• Restored market leadership position of atrophied brands through strategic visioning & execution• Improved profitability by 740-1,350 basis points, regardless of market headwinds.• Elevated % sales from new products from single digits to over 20%• Accomplished 12% inventory reduction through forecasting processes & inventory optimizationSpecialties: • Cultural, organizational & process change leadership• Strategic planning• Profit optimization• Branding & marketing• Product planning based on customer-centric research• Domestic & international sales strategies• Exceptional communication and presentation ability to diverse audiences• Lean operational methodologies• Forecasting and budgeting (operational & capital)• Commercial, Residential & Retail channels• Acquisition targeting & research
Experience
President, Board of Directors
Jan 2026 — Present · Cary, NC, US
Education
University of Kansas
BA
University of Kansas
BS
Skills
- Promotion Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Design
- Product Development
- Program Management
- Product Launch
- Architectural Lighting
- Lighting Design
- Brand Development
- Lean Manufacturing
- Energy Efficiency
- Sales Management
- Budgets
- Competitive Analysis
- Pricing
- Product Management
- Project Planning
- Lighting
- Energy Conservation
- Strategic Planning
- Budgeting
- Sales
- Product Marketing
- Manufacturing
- Design for Manufacturing
- Entrepreneurship
- Retail
- Cost Reduction
- Marketing
- Quotations
- Change Management
- Market Research
- Lighting Control
- New Business Development
- Executive Management
- Business Planning
- International Sales
- P&L Responsibility
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