Steve Foldvari

About Steve Foldvari

A Marketing Executive with extensive experience across all facets of the marketing…

Experience

1. Digital Marketing Specialist

   Cameca

   Apr 2017 — Present

   I oversee, develop and assist in the execution of all digital marketing campaigns, and manage inbound digital marketing programs including SEO, SEM, and display/retargeting with the primary goals being continued growth of sales qualified leads and incremental revenue growth. In this role I integrate digital marketing activity with a more expansive direct marketing outbound strategy. My responsibilities include:• Oversee all digital marketing initiatives and analytics. • Manage and create marketing content on an on-going basis to deliver the strategic marketing plan, including; advertising, collateral, white papers, articles, emails, social media, presentation decks to drive leads and brand awareness. • Use SEO strategies and tactics including the use of keywords to drive organic traffic to our website, as well as monitoring how to improve organic search engine performance and goal-setting based on click-through rates, traffic and conversions. • Direct content management, domain strategies and optimizing technical functionality. • Support a complex, multi-channel sales process that is incorporated into key marketing campaigns. • Deliver routine analytics to senior management. • Collaborate with product managers, sales, engineering and industry experts to produce relevant content that meets the needs of our target markets and customers and aggregate critical market intelligence about complex applications across brands. • Oversee the maintenance and execution of database marketing initiatives. • Support product positioning of the existing portfolio and new product launches. • Develop product messaging that addresses customers\' business and application challenges. • Assist with event marketing efforts to create event marketing strategies, produce signage, event collateral and promotions. • Work with sales and market development to develop compelling customer presentations.

Education

• Northern Illinois University

  MBA, Market Research

  1988 — 1990

• Northern Illinois University

  Master of Business Administration (MBA)

Skills

• Competitive Analysis
• Data Analysis
• Social Media Marketing
• Product Marketing
• Brand Awareness
• Marketing Communications
• Multi-Channel Marketing
• Online Advertising
• Customer Relationship Management (Crm)
• Mobile Marketing
• Digital Marketing
• Entertainment
• Management
• Email Marketing
• Market Research
• Sound
• Online Marketing
• Product Development
• Product Management
• Marketing
• Direct Marketing
• Public Relations
• Social Media
• Digital Media
• Budgets
• Video
• Copywriting
• Crm
• Content Strategy
• Advertising
• Marketing Strategy
• Strategy
• E-Commerce