Florentina Olaru
Marketing Category Manager - Aftersales (Strategy and Planning) @Vertu Motors plc
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WORK HISTORY
Marketing Category Manager - Aftersales (Strategy and Planning) @Vertu Motors plc
EDUCATION
Cantemir Voda National College
Bacalaureat Diploma, Social Sciences
University of Sunderland
Bachelor's Degree, Media Production
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Marketing
Chartered Management Institute
Leadership And Management Diploma Level 3 , Organizational Leadership
SKILLS
ABOUT FLORENTINA OLARU
Marketing manager with expertise in multi-channel campaigns, brand management, and retention strategies across the automotive sector.I am experienced in owning end-to-end campaigns across digital, paid media, events and in-store activity, developing go-to-market strategies aligned to commercial targets, and managing budgets at scale. My work involves close collaboration with senior stakeholders, franchise leadership, OEM partners and agencies, alongside coaching and mentoring high-performing marketing teams. I am a trusted point of contact for FCA-compliant financial promotions, ensuring activity meets regulatory standards without compromising performance.I have delivered consistent, measurable results throughout my career, from significant year-on-year lead growth for premium automotive brands, to aftersales retention strategies that generated substantial revenue. I am comfortable operating in fast-paced, complex environments and enjoy translating insight into clear, actionable marketing decisions that deliver tangible business impact.
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