Travis Foegler

About Travis Foegler

Strategic B2B marketing professional with deep expertise in product marketing, demand generation, and go-to-market strategy for AI-powered platforms and complex technical solutions. Skilled in account-based marketing (ABM), digital marketing, content marketing, and full-funnel campaign execution across enterprise and mid-market segments. Experienced in planning and executing event marketing programs including scientific conferences, industry trade shows, symposia, and user summits — managing everything from booth strategy and speaker placement to pre/post-event nurture campaigns and ROI measurement. Proven ability to translate technical value propositions into compelling messaging for clinical, scientific, and commercial audiences. Core competencies: B2B SaaS marketing, AI/ML product positioning, integrated campaign strategy, marketing automation (HubSpot, Marketing Cloud), CRM (Salesforce), ABM platforms (Demandbase), paid media (LinkedIn Ads, Google Ads, programmatic), SEO/SEM, sales enablement, competitive intelligence, market research, KOL engagement, thought leadership, webinar production, scientific poster sessions, conference sponsorship management, field marketing, channel marketing, partner marketing, lead scoring, pipeline acceleration, marketing analytics, attribution modeling.As the Marketing Director at Erbi Biosystems, a part of MilliporeSigma, I led the marketing strategy and growth for a biotechnology company that develops innovative solutions for cell and gene therapy. I have over 10 years of experience in online marketing, digital marketing, and email marketing, and I hold several industry certifications.My core competencies include launching new products, managing branding initiatives, and creating influential marketing campaigns that drive awareness, engagement, and conversion. I leverage my business insight and technology skills to deliver impactful results for Erbi Biosystems and its customers. My mission is to help advance the field of biotechnology and make a positive difference in the world.

Experience

1. Senior Marketing Manager, Abm

   MilliporeSigma

   Jan 2023 — Present

Skills

• Marketing Strategy
• Online Marketing
• Social Media Marketing
• SEO
• Email Marketing
• Marketing
• Advertising
• Digital Media
• Business Strategy
• Social Networking
• Management
• Sem
• Analytics
• Social Media
• Website Development
• Digital Marketing
• Cms
• Content Management
• Crm
• E-Learning
• Project Management
• Online Community Development
• Community Development
• Video Production
• Online Advertising
• Marketing Communications
• Web Marketing Strategy
• Web Analytics
• Google Analytics
• E-Commerce
• Ppc
• Ppc Bid Management
• Google Adwords Professional
• Web Development
• Web Design
• Lead Generation
• Leadership
• Conversion Optimization
• Strategy
• Wordpress