Faith Oneil

About Faith Oneil

Clifton Strengths: Strategic | Maximizer | Intellection | Input | PositivityMarketing and Public Relations Executive with 13 years of experience in strategic internal and external communications, marketing, brand-building, and public relations. Thrives in a fast-paced environment where many projects compete for priority. ROI focused with an emphasis on brand compliance and key messaging. Trained and highly experienced in crisis communications and public speaking.

Experience

1. Director of Public Relations and Marketing

   Danville Community College

   Apr 2020 — Present · Danville, VA, US

   Lead the college’s comprehensive communications, marketing, and branding strategy, overseeing digital, print, media, and event campaigns that support student recruitment, workforce development, and community engagement.• Direct content creation and brand storytelling across social media, press releases, newsletters, web, and video—growing digital engagement and strengthening DCC’s regional presence.• Manage institutional PR and crisis communications, ensuring timely, clear, and effective messaging to stakeholders including students, faculty, staff, media, and the community.• Partner with executive leadership, academic divisions, and workforce services to align marketing with enrollment goals, program launches, and strategic initiatives.• Spearhead high-profile campaigns and events (e.g, National CTE Signing Day, Diesel Technology Program launch, Knight for a Day, career fairs) that elevate visibility and drive enrollment.• Oversee redesign and management of college website, ensuring accessibility, SEO optimization, and user-focused design; leverage web development and HTML to implement digital improvements.• Supervise and mentor a marketing/PR team, including writers, designers, and interns, fostering creativity, accountability, and collaboration in both on-site and remote work environments.• Build partnerships with local media, businesses, and community organizations to amplify messaging, secure positive coverage, and strengthen DCC’s role in regional economic development.• Track campaign performance and engagement metrics to continuously refine strategy, demonstrating ROI to leadership, Board of Trustees, and stakeholders.

Education

• Liberty University

  Master of Business Administration - MBA, Business Administration and Management, General

  2017 — 2018

• Old Dominion University

  Bachelor's degree, Communications

  2012 — 2015

• Southside Virginia Community College

  Associate of Arts and Sciences (AAS), General Studies

  2009 — 2012

Skills

• Text Editing
• Web Editing
• Powerpoint
• Microsoft Office
• Dreamweaver
• Photoshop
• Maestro
• Typing
• Creative Writer
• Blogging
• Freelance Writing
• SEO
• Technology
• Smartphones
• Content Writing
• Web Content Management
• Online Marketing
• Copy Editing
• Copywriting
• Blogger
• Social Media
• Web Content
• SEO Copywriting
• Content Management
• Press Releases
• Content Development
• Ap Style
• Feature Articles
• Breaking News
• Headline Writing
• Content Strategy
• Proofreading
• Editing
• Creative Writing
• Online Journalism
• News Writing
• Editorial
• Storytelling
• Journalism
• Newsletters