Faisal Mohammed

About Faisal Mohammed

As a Creative Director, I thrive at the intersection of culture, commerce, and storytelling. With deep experience across fashion, entertainment, and emerging tech, I’ve built a career leading high-impact campaigns for global brands—from luxury giants to bold startups. I bring a future-forward mindset and hands-on leadership to every project, blending art direction, brand strategy, and content creation to shape experiences that resonate.I’m passionate about crafting narratives that are not only visually compelling but also culturally relevant. Whether I’m building a campaign from scratch, reimagining a legacy brand, or mentoring the next generation of creatives, I bring a collaborative energy and vision that moves brands forward. I’m always exploring what’s next and seeking out opportunities to create work that leaves a lasting impression.Key Achievements Include: Recruited and led 20+ multidisciplinary freelancers, directing national and global creative campaigns that increased brand visibility 40%, reinforced market leadership, strengthened client engagement and operational efficiency, and generated ~$500K in annual revenue for Revivethecool by working with luxury, fashion, beauty, tech, and entertainment brands Led CFDA’s 60th anniversary brand and marketing overhaul, partnering with Boston Consulting Group and C suite leaders to audit web, social, and physical channels, interview key stakeholders, conduct competitive analysis, and craft a new mission, vision, and 10 year growth roadmap adopted for implementation Collaborating directly with the 2 founders of Dream Street, developed the brand strategy, brand identity, core touch points, and brand applications in order to prepare for go-to-market, enabling this new financial advisory company to land 3 clients immediately while establishing a scalable market presence Won D & AD Yellow Pencil Award for Mailchimp campaign by scripting, storyboarding, and producing a docu-series spotlighting BIPOC entrepreneurs in collaboration with Kin Agency, increasing subscriber engagement through authentic storytelling across Atlanta and New YorkLet\'s connect and discuss how I can drive creative success for your organization.

Experience

1. Executive Creative Director & Producer

   Revivethecool

   Mar 2017 — Present · New York, NY, US

   Directed and co-produced The New School\'s multi-platform advertising campaigns for 2 consecutive years, leading creative execution, team building, video and photo production, and post-production, resulting in a 70% increase in YouTube clicks and a 56% view rate, one of the highest-performing creatives across all channels•Elevated Atlanta\'s fashion profile by leading creative direction, production, and post-production for a 4-episode documentary that spotlighted Hartsfield-Jackson International Airport\'s history and brand partnerships for multi-channel distribution on YouTube and Instagram•Led end-to-end development of Effy Jewelry’s flagship $300K heritage campaign, driving creative direction, casting, video production, and post-production to showcase brand mission, vision, and values ahead of new store launch•Boosted brand engagement for UNIQLO’s StyleHint platform by leading a year-long monthly street style series across New York, producing videos and content showcasing global fashion trends•Strengthened Converse\'s brand relevance and Gen-Z appeal through creative development and full-cycle production of a Fall/Winter campaign, executing creative direction and influencer casting to generate 60K+ reach•Drove marketing and promotional content development for high-profile entertainment clients including Cardi B, Jidenna, Summer Walker, and DRAM, leading visual direction, production, and post-production to deliver compelling assets for tours, merchandise, media distribution, and fan engagement campaigns•Produced a show-within-a-show for Tyler Perry’s \"The Oval\", including voiceover scripting and post-production to support narrative continuity, delivering within tight deadlines in order to air live on BET network•Partnered with EchoNous to lead content development and creative execution for portable ultrasound launch, delivering production, post-production, visual strategy, color palette, and storytelling aligned with MedTech brand innovation

Education

• Savannah College of Art and Design

  Photography & Graphic Design