Francisco J. Luciano

About Francisco J. Luciano

The dream is free.the hustle is sold separately.\" Effective and experienced sales manager committed to the development of his team, always striving for full potential. Areas of expertise include traditional media, digital marketing, multi-cultural marketing, media planning, event marketing, integrated media plans, political advertising, inventory management and analytics. Coach and mentor with an individualized management approach designed to challenge and stretch his team members to new heights. Creative problem solver not afraid to take on challenges head on, side by side with his team. Track record at exceeding revenue goals and recruiting great talent, many of which today are sales managers themselves.

Experience

1. Chief Operating Officer

   Roi360

   Feb 2026 — Present · Fort Lauderdale, FL, US

   As Chief Operating Officer of ROI360+, I lead the strategy, operations, and performance infrastructure behind a results-driven legal marketing and media agency.ROI360+ helps law firms build scalable, data-backed client acquisition systems through strategic media planning, buying, and cross-channel execution. Our focus is disciplined growth, market positioning, and measurable return on investment.In my role, I:• Translate growth strategy into structured operational execution• Oversee media strategy, buying, analytics, and client delivery• Build scalable systems that support multi-market expansion• Ensure performance accountability through clear attribution and reporting• Drive financial forecasting, margin discipline, and operational efficiency• Align marketing performance with the unique demands of legal advertisingMy responsibility is to create operational clarity around growth.Defined strategy. Controlled execution. Measurable outcomes.At ROI360+, we build market leaders through structured media strategy and performance accountability.

Education

• University of South Florida

  Bachelor of Science (BS), Advertising and Public Relations

  1991 — 1993

Skills

• Media Buying
• Copywriting
• Digital Strategy
• Mobile Advertising
• Sales
• Digital Media
• Television
• Lead Generation
• Marketing Management
• Online Advertising
• Email Marketing
• Social Media Marketing
• Media Sales
• Mobile Marketing
• Social Media
• Interactive Marketing
• Account Management
• Marketing Communications
• Facebook
• Marketing
• Direct Marketing
• Radio Promotions
• New Business Development
• Sales Presentations
• Sponsorship
• Social Networking
• Online Marketing
• Radio Producing
• Sales Management
• Advertising Sales
• Management
• Integrated Marketing
• New Media
• Radio Broadcasting
• Advertising
• Media Planning
• Radio Advertising
• Marketing Strategy
• Broadcast
• Leadership