James Fletch Fletcher

About James Fletch Fletcher

Strong track record of next-level digital, content and social media strategies with…

Experience

1. Creative Director

   Hell\'s Kitchen Hospitality Group

   Oct 2014 — Present · New York, NY, US

   Hands-on executive in charge of marketing, branding, digital, social, concepts and communications for corporate and eight popular NYC dining concepts specializing in growth hacking and rewriting best practices for hospitality industryKey Accomplishments:• Led brand makeovers for four concepts including product overhaul resulting in 38% YoY sales growth at one concept• Crafted SEO strategy increasing web traffic for event-based content by an average of 2400% peaking at 9900%• Created 360 branding for three new concepts including logo, collateral, brand guides, digital and merchandise• Optimized hospitality social media best practices increasing KPIs (bookings, sales) • Revamped ROI-negative merch program with new designs generating average 40% sales increase with a 7X ROI• Upgraded music programming across all stores as concepts/guest experience lead saving $31K over five years• Lead digital business development process and partnerships to identify additional revenue streams and efficiencies

Education

• Second City

  Sketch Writing, Comedy Writing

• The Second City

  Writing, General

• The University of Texas at Austin

  Radio and Television

• The University of Texas at Austin

  Radio-Television-Film