Floyd Hodges
Business Analyst | Enterprise Solutions Strategist | CSM
- Role
- Director of Digital Marketing at Mashalot Ai
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Floyd Hodges
Proven Business Analyst with 9 years of experience driving digital transformation, automation, and cloud modernization across enterprise environments. Skilled in requirements analysis, process optimization, system integration, and supporting Agentic workflows and analytics initiatives. Adept at translating business needs into scalable technology solutions aligned with organizational goals and modern IT strategies.
Experience
Director of Digital Marketing
Jun 2025 — Present · St Louis Park, MN, US
Set and execute the overall digital media strategy to align campaigns, content, and platforms with business growth goals. Lead development and distribution of engaging multi-channel content (social, web, video, email, paid media) while ensuring brand consistency. Manage and mentor a cross-functional digital media team and collaborate with marketing, sales, and communications to integrate messaging. Use data-driven insights to optimize performance and ROI, leveraging analytics tools to track KPIs and refine campaigns. Stay ahead of emerging trends and technologies, recommending innovative strategies to enhance audience reach and engagement. Oversee digital media budgets and vendor relationships to maximize efficiency and impact. Drive brand visibility, storytelling, and audience loyalty through creative digital initiatives.
Education
Normandale Community College
Associate's degree, Data Analytics
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