Florin Gabor
VP Design & Branding @Näak
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WORK HISTORY
VP Design & Branding @Näak
Näak is on a mission to redefine endurance sports nutrition by providing the most efficient and sustainable fuel for athletes. Available in over 800 stores across North America, Europe, and Asia, Näak delivers sustainable high-performance nutrition to athletes around the globe. As the only endurance sports nutrition brand globally certified as a B-Corp, Näak is also the official technical partner of the UTMB World Series.Strategic oversight, creative leadership and ensuring that brand identity and design initiatives align with Näak\'s vision, goals, and market positioning.Lead the development and communication of the brand’s core values, mission and vision, ensuring consistency across all touch points. Oversee the evolution of brand identity, ensuring it remains relevant, innovative, and reflective of the company\'s culture and values.Lead creative direction across all design disciplines — visual design, product design, packaging, digital media — to ensure the brand\'s visual language is compelling and consistent.Collaborate with marketing and product teams to ensure that design and creative concepts are integrated into campaigns across all channels—digital, print, experiential and retail.Work closely with product, marketing and sales teams to ensure cohesive execution of brand initiatives across all platforms.Oversee external agency partnerships, freelance designers and other third-party vendors, ensuring high-quality results and on-time delivery.
EDUCATION
University of Bucharest
Master, Art and Philosophy
HEC Montréal
Management of Creativity in an Innovation Society. HEC Montréal / University of Barcelona
University of Craiova
Philosophy and Sociology
SKILLS
ABOUT FLORIN GABOR
With over two decades of experience, I am a creative director and marketing professional with a proven track record across a wide array of agencies and industries. I take a data-driven approach to crafting creative strategies that are not only unique but also deeply meaningful. My expertise spans multiple distribution channels, including digital, retail and wholesale. From 2016 to 2023, I served as the design director and founding partner at DARE TO BE MADE, a respected design agency. In addition, I’ve been the founder of FLORIN GABOR STUDIO since 2008, where I’ve honed my passion for creative direction, photography and cinema. With a master’s degree in philosophy and art, my work has garnered recognition in magazines, books and exhibitions, further reflecting my commitment to both innovation and artistic expression. Notable projects include: Academy Awards / Activision / ARTV / BBDO / Blizzard / Bungie / Canadian Museum of Civilization / Cooke Optics / Cirque du Soleil / Crooks & Castles / Goose Island Beer Co./ Kiki de Montparnasse / Leo Burnett / The Montreal Museum of Fine Arts / Mega Bloks / Mattel / McCann NY / Microsoft / New Balance / Nickelodeon / ONF / Palm Havas / Panasonic / Théâtre Du Nouveau Monde / Thorlos / Ubisoft / Universal Studios / UTA LA.
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