Florine van de Werff
Junior Insight Analyst @Abel & Cole | B Corp™
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WORK HISTORY
Junior Insight Analyst @Abel & Cole | B Corp™
Collaborate closely with marketing and trading teams to translate data into actionablerecommendations, helping to drive growth initiatives and maximise sales opportunitiesacross the business.Perform in-depth data analysis using SQL to extract, manipulate, and interpret largedatasets.Support stakeholders in making data-informed decisions by delivering clear reports,visualisations and recommendations.Developed and implemented a RFM segmentation model to help target direct mailcampaigns more effectively. This led to improved response rates while reducing cost peracquisition.
EDUCATION
Fontys University of Applied Sciences
Bachelor of Communications, Communicatie Management
ABOUT FLORINE VAN DE WERFF
With over seven years of experience in performance marketing, I have discovered a genuine…
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