Florinda Fernandes
Head Marketing @Abc - Aditya Birla Money Limited
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WORK HISTORY
Head Marketing @Abc - Aditya Birla Money Limited
Mumbai, IN
EDUCATION
St. Xavier's College
Bachelor of Science (BSc), Life Sciences
Carmel of St. Joseph School
S.S.C, S.S.C Maharashtra board
ABOUT FLORINDA FERNANDES
Over 20 years of experience working with Jet Airways\' JetPrivilege program - the best loyalty program in the country, India\'s favourite retail Hypermarket, HyperCITY and Aditya Birla Capital & Aditya Birla Health Insurance.Areas of work: Loyalty Acquisition/Retention/Delight, Marketing, Brand Management, ATL & BTL Activations, Public Relations, Research, Email Marketing, CRM, Corporate Communication, Customer Service & Training, Digital Marketing. Competency in marketing plan, execution, product promotion, implementation of business strategies for results. Ability to prioritize effectively, multi-task and achieve objectives within time and budget constraints. An effective team player and leader supporting team members to achieve personal and professional goalsAlso an author of the Amazon Bestseller -\'The Ultimate Wellness Secrets Blueprint\' and also certified Neuro Linguistic Programing Coach.
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