Florian Steiner

Part-time University Lecturer @Hochschule der Bayerischen Wirtschaft (HDBW) gGmbH

Munich, DE
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WORK HISTORY

Apr 2024 — Present

Part-time University Lecturer @Hochschule der Bayerischen Wirtschaft (HDBW) gGmbH

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Munich, DE

Course \"Product and Service Design\" as part of the English-language, internationally oriented master\'s degree programme \"Digital Business Modelling and Entrepreneurship\"

EDUCATION

1989 — 1995

Erasmus-Grasser Gymnasium

Abitur, English Language and Economics

1995 — 2000

Ludwig-Maximilians-Universität München

Dipl.-Kfm., Business Administration

2001 — 2003

Ludwig-Maximilians-Universität München

Master in Business Research, Business Research

2000 — 2004

Ludwig-Maximilians-Universität München

Dr., Management Science

SKILLS

Online MarketingStrategyNutzererfahrungProduct MarketingMarketing StrategyProduktentwicklungMarketingstrategieE-CommerceTelekommunikationTelecommunicationsOnlinewerbungInnovationsmanagementInternet ServicesProduktmanagementProduktmarketingStrategische PartnerschaftenStrategieUnternehmensführungEntrepreneurshipOnline AdvertisingWettbewerbsanalyseNew Business DevelopmentCloud ComputingCompetitive AnalysisProduct ManagementLeisure TravelMobile DevicesSocial Media MarketingFundraisingLeisure IndustryMobile GeräteStart-UpsCloud-ComputingGeschäftsentwicklungOnline-MarketingEmail MarketingBusiness DevelopmentProject ManagementUser ExperienceInnovation Management

ABOUT FLORIAN STEINER

I help teams build products customers want to use, not just what stakeholders think they need. With over 20 years of experience in product strategy and digital transformation across telecom, mobility, and e-commerce, I’ve seen firsthand how costly it is to build the wrong thing. That’s why I specialise in discovery-led product development: aligning real customer insight with clear vision, lean experimentation, and pragmatic execution. I’ve led transformation and discovery projects for companies such as Telefónica, LibertyNetworks, Volkswagen Group Charging, and M-Net — from launching new digital channels to aligning cross-functional teams around validated backlogs. I also teach Product & Service Design at HDBW Munich, helping the next generation of product leaders build with empathy and impact. Currently open for: → Discovery workshops & team coaching → Product strategy & vision facilitation → Backlog refinement & story mapping → Customer development process design If your team is trying to find clarity, alignment or product-market fit — let’s talk. i•••@produktentdecker.de | DM me here.#ProductDiscovery #B2BProducts #EmpathicDesign #ProductStrategy

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Florian Steiner — Part-time University Lecturer at Hochschule der Bayerischen Wirtschaft (HDBW) gGmbH in Munich, DE | Unifers