Florian Herrmann

About Florian Herrmann

Whenever I travel in the world, I realize that the core ingredients for building sustainable tourism are always the same: finding a team of passionate community leaders sharing a common vision for prosperity, wealth and happiness. I truly believe that tourism is a \"bottom up\"- industry, where even small steps can make huge differences.My vision in life is to \"move\" people in emotion and geography and to make lives better by excellent and thoughtful hospitality services. As we live in an all accessible world with instant media amplification, we are challenged to build new strategies, policies and marketing tactics that we can apply on a \"glocal\" level. Tourism needs to be beneficial for the traveler, the destination and its local stakeholders while minimizing negative environmental impacts. Known as \"The people industry\", it has become the largest, most transparent and resilient industry in the world which allows countries to prosper and promote peace in the world. My goal is to elevate authentic brands in the travel and hospitality industry, building sustainable tourism for regions, states and countries involving local stakeholders, such as hotels, tour operators, airlines etc. Our challenge will always be to create the right balance of sustainability for destinations and connect them with their core audience. In a world of constant emerging technology we utilize, websites, social networks, videos, blogs, apps and now even virtual reality to tell a unique story.Specialties: Sustainable Tourism DevelopmentTourism MarketingBrand AssessmentCommunity Training and Team CoachingAdvertising Effectiveness & ROI CalculationSocial Media & Public RelationsWebsite and Lead GenerationTravel & Tourism Consumer ResearchVisitor Intention StudiesConversion StudiesEconomic Impact Analysis (EIA)Feasibility StudiesStrategic Planning

Experience

1. Founder & CEO

   Herrmann Global

   Jun 2014 — Present · Lander, WY, US

   Create, manage and lead an innovative marketing agency serving clients in the travel and hospitality industry.Lead the team in client service management for brand publishing, marketing and advertisingLead the team in international b2b and b2c marketingConduct research assessments to identify industry trends, consumer behavior and brand affinity Develop strategies and tactics to inspire and amplify regional, national and global travelersApply the latest trends in the experience economy, including visual storytelling and virtual realityDevelop inspirational storytelling content & social mediaHost, manage and speak at national and international tourism, hospitality and travel conferences Provide educational seminars and training about international travel & destination brandingDevelop brand strategy for superior experiencesDevelop tourism master plans in economic development leading to sustainable growthEvaluate environmental, cultural and financial tourism impacts for communitiesServe clients discovering their true and unique brand identity in hospitality and travelBusiness Development to grow the company for the the future of tourism marketing

Education

• Free University of Bozen-Bolzano

  B.S. (Honors), Economics & Management Sciences - Tourism Management; Hospitality Management

  2003 — 2005

• The George Washington University

  MTA, Tourism Administration - Sustainable Destination Management

  2005 — 2009

• California State Polytechnic University-Pomona

  Exchange Program, Hotel, Restaurant and Club Management

  2005 — 2005

Skills

• Customer Conversion
• Business Planning
• Research
• Business Development
• Hospitality Industry
• Customer Service
• Intercultural Awareness
• Promotions
• Destination Marketing
• Marketing
• Marketing Communications
• New Business Development
• Hospitality
• Marketing Research
• Marketing Strategy
• Feasibility Studies
• Sustainable Tourism
• Social Media
• Social Networking
• Travel Planning
• Customer Relations
• Integrated Marketing
• Tourism
• International Project Management
• Hospitality Management
• Copywriting
• Strategic Planning
• Strategy
• Product Development
• Advertising
• Online Marketing
• Market Research
• Social Media Marketing
• Blogging
• Lead Generation
• Market Planning
• Management
• Team Building
• Tourism Management
• Public Speaking