Florian Gaudel

Experience

1. Founder & CEO

   Standard Insights

   Jan 2021 — Present

   As Founder & CEO at Standard Insights, my primary responsibility is to steer a talented team dedicated to transforming the way businesses approach market research. Our mission is to empower companies to make data-driven decisions through AI-driven insights, providing a deeper understanding of their customers and markets. We distinguish ourselves by leveraging digital advertising to recruit genuine, engaged respondents for our surveys, rather than using traditional panel-based methods. This unique approach enables us to tap into a diverse and global audience, ensuring the data we provide is accurate and representative. Our platform, designed with a user-friendly interface, simplifies the process of survey creation and execution. We\'ve incorporated advanced technologies, such as AI and machine learning, to ensure the quality and reliability of our data. Under my leadership, we\'ve initiated key programs like our Agency Partnership Program and the Consumer Choice Awards. Additionally, we\'ve introduced pre-fabricated products such as Short Surveys, DIY Surveys, and Brand Tracking, equipping our clients with versatile tools for their varied needs. Standard Insights has made a significant impact across the globe, serving a broad range of companies, including top international brands like Pepsi and prestigious organizations like the United Nations, as well as luxury brands. Despite being a startup, our reach and influence are remarkable, and I am incredibly proud of our achievements. The journey is exhilarating, and I am excited about our continued mission to redefine market research and deliver unrivaled data insights.