Floriane Tripolino

WORK HISTORY

EDUCATION

ABOUT FLORIANE TRIPOLINO

Born in France, raised in an Italian family, married to a German and having lived and worked in France, Germany, Russia, Singapore, Japan and now London, Floriane is truly an international talent with a global mindset. After graduating from CELSA – Paris Sorbonne University, she started her career at BBDO in 1997 and worked in different agency networks including Y&R, JWT and Publicis. During her career, she has partnered with some of the world’s greatest consumer goods companies: Pepsi, Masterfoods, Danone, Kraft, Kellogg’s, J&J, P&G, to name a few. Her passion for brands and the new challenges they are facing has only grown over the years throughout the global, regional and country roles she has held with clients. While Floriane spent the first half of her career focusing on the strategic and creative aspects of brand building, she has spent the last years partnering with her clients to help steer their marketing transformation across all disciplines of marketing, both as a global client leader and as a country CEO. She is passionate about combining purpose with capabilities and has a strong track record in building bespoke agency models for clients, tailored to their unique business needs and operating models. She spent the last 8 years in Asia including 3.5 years in Japan as the CEO of Publicis Groupe, where she drove the transformation of this 450-people team from a rather traditional, to a digital- and data-led, integrated operation covering brand strategy and creative, media and performance, influence, creative production, digital marketing, CRM and healthcare communications. In 2020, she moved back to Europe to re-join WPP, in the Global Client practice. Throughout her career, she has championed diversity in the workplace, most recently in Japan. She is the proud mother of 2 teenage children.