Floriane T.

Web Marketing Manager @VEJA

Ville de Paris, FR

STRATEGIC MARKETING- Defining the commercial animation calendar and the brand’s global digital communication strategy- Coordinating with subsidiaries to ensure consistent messaging.CRM & Loyalty- Defining and implementing the global CRM strategy in alignment with the commercial calendar- Managing email marketing campaigns and automation to maximize engagement and conversion- Segmenting and enriching the customer database, analyzing customer behavior, and defining targets- Overseeing CRM budget and optimizing performance (open rate, CTR, conversion rate, purchase frequency, revenue).SEO- Leading the SEO roadmap with agencies and internal teams- Identifying growth opportunities in SEO (keywords, backlinks, technical optimization)- Analyzing and reporting SEO performance on a weekly, monthly, and yearly basis.REPLATFORMING PROJECT (20••••25)- Led the transition to a new CRM platform, overseeing the full project scope, including CRM tool implementation, optimization of transactional emails, database cleaning- Managed the SEO redirection plan to maintain and enhance search visibility post-migration

Lycée Victor Duruy

Licence de lettres modernes (équivalence), Langue et littérature françaises

Audencia

Master's degree, Management de projet