Florian Weiss
Marketing Automation Expert | Business Process and Data Enthusiast | SAP ERP and CX Solution Expert | Enterprise Architect
- Role
- Director Solutions Consulting at Zeta Global
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
Experience
Director Solutions Consulting
Jun 2024 — Present
As Director of Solutions Consulting at Zeta Global, I partner with enterprise clients—primarily in the retail sector—to translate business objectives into effective martech and data solutions- Lead discovery and solutioning sessions to shape client requirements and align Zeta’s platform capabilities- Translate complex marketing and data challenges into actionable, scalable solutions- Collaborate cross-functionally with Sales, Product, and Delivery teams to ensure client success- Serve as a trusted advisor to senior stakeholders, supporting long-term account growth and innovation- Member of Zeta’s Retail Center of Excellence, providing vertical-specific strategy and insights
Education
University of Canberra
N/a
Hochschule Hof, University of Applied Sciences
Bachelor of Applied Science (B.A.Sc.)
Skills
- Segmentation
- Omniture
- Spss
- E-Commerce
- Web Analytics
- Customer Acquisition
- Loyalty Programs
- Marketing Operations
- Marketing Automation
- Online Advertising
- Relationship Marketing
- Customer Engagement
- Crm
- Neolane
- Direct Marketing
- Campaign Management
- Digital Marketing
- Interactive Marketing
- Customer Insight
- Mobile Marketing
- Marketing Strategy
- Analytics
- Database Marketing
- Digital Strategy
- Marketing
- Webtrends Analytics
- Alterian (Sdl)
- Customer Analysis
- Google Analytics
- Conversen (Experian)
- Consumer Behaviour
- Integrated Marketing
- Ecrm
- Business Intelligence
- Digital Media
- Strategy
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