Florian Schwalbach
Group Senior Scientific Communications Manager @BAT
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WORK HISTORY
Group Senior Scientific Communications Manager @BAT
Responsible for global corporate communications on BAT\'s Research and Science.BAT has a clear purpose: to build A Better Tomorrow by reducing the health impact of the business. That is why BAT is changing: creating new products, backed by science and tested to meet or exceed industry-leading standards, that provide adult smokers with reduced-risk* alternatives.*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
EDUCATION
Universidade Católica Portuguesa
Communication and Media Studies
Wine & Spirit Education Trust
WSET Level 2 in Wine & Spirits, Nahrungsmittel-, Ernährungs- und Wellness-Studien, allgemein
Leipzig University
Master of Arts (M.A.), Communication and Media Studies
Esade
Bayer Management Excellence, Corporate Strategy, Innovation and Financial Analysis
ABOUT FLORIAN SCHWALBACH
Senior communications leader, passionate corporate communicator, digital innovation and tech enthusiast and brand advocate, with extensive experience in managing reputation and risk for large global matrixed companies including life science, pharmaceuticals, consumer health, agriculture, IT and business services. Counsel for leaders to accelerate culture and business transformation. Highly trusted advisor to CEOs and senior management to drive multi-faceted communication and engagement strategies to deliver commercial, reputational and business transformation objectives. Excels in leading diverse teams, stakeholder management and building corporate purpose and brand advocacy.
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