Florian Rummel
Head of Application Center and Digital Experience Siemens Machine Tool Systems @Siemens
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WORK HISTORY
Head of Application Center and Digital Experience Siemens Machine Tool Systems @Siemens
Global responsibility for the Application and Digital Experience Center with teams and locations across the world.Exemplary deliverables- Established and implemented a global strategy, transforming a fragmented setup into a globally aligned, KPI-driven network with clear zone responsibilities and HQ orchestration- Built and scaled a global organization across key regions (e.g, Germany, China, US and India), ensuring consistent governance, transparency, and execution excellence- Achieved significant improvements across core KPIs, including increased number and impact of customer visits, technical workshops, and measurable upskilling of technical competencies across regions- Developed and rolled out a global Train-the-Trainer and learning architecture, enabling scalable capability building in commissioning, technology, and digitalization- Established a global expert community, accelerating knowledge transfer and systematically closing competence gaps across zones- Scaled technical enablement globally driving a “local-for-local” approach and significantly increasing content reach and effectiveness- Transformed pre-sales into a structured, value-driven capability, increasing customer engagement quality through targeted workshops, live demonstrations, and solution-driven consulting approaches- Strengthened AC’s role as a strategic partner for R&D and product development, contributing to system tests, requirements engineering, and real-world validation- Implemented a transparent KPI and governance framework, enabling data-driven steering of global performance and continuous improvement
EDUCATION
Maastricht University School of Business and Economics
Master of Science (M.Sc.), International Business - Strategy and Innovation
Maastricht University School of Business and Economics
Bachelor of Science (B.Sc.), Business and Economics
Technische Universität Chemnitz
PhD (Dr. rer. pol.), Digital Business Model Innovation
Universidad Carlos III de Madrid
Exchange, Economics
SKILLS
ABOUT FLORIAN RUMMEL
I am passionate about transforming organizations at the intersection of technology, strategy, and customer value. Currently, I lead the global Application and Digital Experience Center network for Siemens Machine Tool Systems, with teams across most important markets. I have transformed a fragmented setup into a globally aligned, KPI-driven organization that acts as a technical backbone between product development and customer-facing activities. By implementing a global strategy and scalable operating model, we achieved measurable impact — including significant increases in customer engagements (e.g, workshops and visits) and substantial improvements in technical competencies through structured upskilling and a global expert network. A key focus is elevating pre-sales into a differentiator: driving value-based customer interactions, leveraging deep technical expertise, and connecting global capabilities with local execution. Previously, I led the transformation of the Siemens Machine Tool Systems business, defining strategy and driving implementation across go-to-market, portfolio, processes, and organization. I also built and institutionalized portfolio management at Siemens Digital Industries, enabling data-driven investment decisions at CxO level. I started my career in strategy consulting (Siemens Management Consulting / Advanta), leading projects in strategy, M&A, and transformation across industries. I hold a PhD (Dr. rer. pol, summa cum laude) in digital business model innovation in manufacturing.
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