Roxana Flores
Expert Lead Category Management @Westwing
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WORK HISTORY
Expert Lead Category Management @Westwing
EDUCATION
EU Business School
Bachelor of Business Administration (BBA)
ESCP Business School
Master’s Degree, Master of Science (MSc) in Digital Marketing
ABOUT ROXANA FLORES
Results-driven marketing and category professional with an MSc in Marketing Management and Digital Media. For the past +10 years, I have worked in fast-paced, international teams in Germany and Spain, helping brands and businesses grow across FMCG and international e-commerce.I sit at the intersection of brand and category strategy, marketing execution, and supply chain collaboration making sure ideas turn into launches, availability, and measurable results. I enjoy bringing structure to complex topics, aligning stakeholders, and moving from insight to action quickly.I have also led and developed teams, setting clear priorities, coaching for ownership, and creating a collaborative environment where people can do their best work and deliver strong results.
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