Florentin Hortopan
Associate Director of Ux @Critical Mass
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WORK HISTORY
Associate Director of Ux @Critical Mass
Cupertino, CA, US
Managed a team of five working on AirBnb\'s design system in tooling, core patterns, optimization, documentation and system evolution.Supported product teams in evolving UX in both design and engineering areas such as in-app guidance and API portal front-end and back-end team support.Closely collaborated with content, accessibility, engineering, user researchers and data analysts to audit, fix and evolve the design system in alliance with product management and engineering.Partnered with both product and engineering managers to optimize processes, familiarize designer\'s with new components and patterns with the goal of raising adoption of the design system.Supported the efforts to automate design and QA processes via innovative tooling tooling solutions powered by artificial intelligence.Lead the efforts to automate non-native in-app notifications, inventing a designer\'s dashboard structured around urgency - preventing conflicting overlaid messages.Developed new design strategies by incorporating cutting-edge technology into our UX design systems for improved UX and productivity.Improved internal library of tools for annotation, specification creation, handoff using cutting edge technology such as A.I. and computer vision. Utilized Large Language Models to enhance user interaction and experience in the development of design systems.Guided team using advanced Design Methods, resulting in significant improvements in productivity, creating usable and understandable semantic tokens and variables, maintaining a scalable system architecture based on upcoming product features, and facilitating PM, ENG, and Design collaboration.Mentored junior and mid-level designer\'s, taking care of on-boarding, career development aspects, and Influence decision makers in the hiring process, roadmap, and strategy.Leveraged Ability To Understand user needs and business goals to develop effective UX design systems, resulting in improved UX and increased conversion rates
EDUCATION
ISIA Design Firenze
Master's degree, Industrial and Communication Design
SKILLS
ABOUT FLORENTIN HORTOPAN
Design Manager with over 20 years of experience across various design fields, including 8 years specializing in scalable design systems. Skilled in promoting collaboration between design and development teams for efficient digital product creation. Proven leader in cross-functional projects, team management, mentoring, and delivering user-focused solutions with an emphasis on usability, accessibility, and user satisfaction.
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