Florentina Martin

About Florentina Martin

Hi, I’m Florentina. I\'m an artist at heart, channeling my creativity and storytelling skills to brew fresh content ideas and growth strategies that capture your brand\'s vision and power your growth.By profession, I’m a Brand Manager and Content Marketer specializing in Growth Strategy, Digital Marketing, SEO Copywriting, Storytelling, Social Media Marketing and Blogging. Being someone who forwent a career in SAP to pursue her \'passion\' for writing, I understand how important it is for brand owners and associated agencies to ‘fan into flame’ the products and services that they are most ‘passionate’ about. I believe that engaging content is the pre-eminent factor to connect to and empathize with an audience, and that is exactly what you can expect me to do when we start off. My mission is to create effective and enticing growth strategies that give you the market edge.I look forward to connecting and working with you!

Experience

1. Marketing Content Manager

   L&T EduTech

   Apr 2023 — Present

   Develop and manage go-to-market content for all sales collaterals and digital publications.Lead the Digital Growth Marketing team in all content-based organic and paid campaign strategies to nurture customers from awareness to sales.Collaborate with in-house stakeholders to keep Content Strategies and Brand Communication relevant and content across platforms updated.

Education

• Digital Academy 360

  Marketing

• Henry Harvin Education

  Professional, Technical, Business, and Scientific Writing

• Loyola-ICAM College of Engineering and Technology

  Bachelor's degree, Computer Software Engineering

  2012 — 2016