Florent Bayle-Labouré
Vice President, Strategic Development @Cirque du Soleil Entertainment Group
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WORK HISTORY
Vice President, Strategic Development @Cirque du Soleil Entertainment Group
Montreal, QC, CA
EDUCATION
Northumbria University
Bachelor of Arts (B.A.), International Business
HEC Montréal
Master of Science (MSc), Marketing
IDRAC Business school
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT FLORENT BAYLE-LABOURÉ
Executive leader with over 20 years of experience in live entertainment, media, and creative industries, operating at the intersection of strategy, creativity, and business performance.I currently lead strategic development and business growth initiatives for Cirque du Soleil, working across multiple markets and formats, including resident shows, seasonal productions, location-based experiences, and new ventures. My role spans business development, market intelligence, and long-term growth planning, in close collaboration with creative and production teams.Over the course of my career, I have developed deep expertise in brand management and marketing, shaping brand positioning, go-to-market strategies, and audience engagement. This background continues to inform my approach, ensuring that creative ambition, brand relevance, and commercial performance remain closely aligned.I am also the co-founder of Habo, a strategy studio dedicated to supporting creative and cultural industries. This entrepreneurial experience strengthened my ability to build new ventures, advise leadership teams, and translate strategic vision into concrete, market-ready initiatives.A key part of my work focuses on building, structuring, and scaling high-performing teams in complex and fast-evolving environments, with a strong emphasis on leadership, talent development, and cross-functional collaboration.I bring a rigorous and data-driven approach to market and consumer analysis, combining qualitative insights with quantitative intelligence to inform strategic decisions, concept development, and investment choices across diverse geographies and audiences.Core areas of expertise include:• Corporate and growth strategy in creative and entertainment-driven organizations• Global business development, partnerships, and new market entry• General management and cross-functional leadership• Brand strategy, marketing, and audience development• Team building, leadership development, and organizational scaling• Market and consumer intelligence applied to live and experiential entertainmentI am particularly interested in executive opportunities (VP or General Manager) within global creative, entertainment, and experience-led organizations seeking to scale, transform, or enter new markets.
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