Florencia Cleaver-Harris
Food Trade Planning and Events Manager @Marks and Spencer
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WORK HISTORY
Food Trade Planning and Events Manager @Marks and Spencer
Led end-to-end delivery of retail activation campaigns across 500+ stores, driving standout execution during key seasonal trading moments in a fast paced grocery environment•Translate commercial objectives into bold, engaging in-store displays that capture shopper attention and drive conversion•Ensured consistent project delivery by managing cross-functional collaboration across key Food teams•Developed strong stakeholder relationships to ensure seamless event execution.•Led planning and steering groups, ensuring alignment on PIR, processes, and commercial objectives across all stakeholders•Ensured adherence to the critical path, keeping stakeholders aligned and projects on track
EDUCATION
Universidad de Morón (Oficial)
Bachelor's degree, Interior Design
Universidad Torcuato Di Tella
Post Graduate studies, Landscape Architecture
SKILLS
ABOUT FLORENCIA CLEAVER-HARRIS
A results-driven professional with experience in delivering impactful in-store activation across large retail environments, translating commercial strategy into engaging shopper experiences that drive visibility, conversion and sales, while fostering collaboration across diverse business teams With experience leading campaigns across 500+ stores, I bring a strong understanding of shopper behaviour, retail execution and cross-functional delivery. Particularly interested in roles within Trade, Shopper Marketing and Visual Merchandising where I can continue to drive commercial impact at the point of purchase.Fluent in Spanish and English, I utilise bilingual communication skills to build strong relationships with diverse stakeholders. With a foundation in lecturing Interior Design, I combine creativity, strategic thinking, and teamwork to deliver impactful solutions that exceed expectations.
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