Florence Gabriel
Marketing Supervisor @Enbridge Gas
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WORK HISTORY
Marketing Supervisor @Enbridge Gas
Toronto, ON, CA
Leads the development and execution of integrated marketing strategies that support Enbridge’s business objectives and customer engagement goals across energy efficiency programs. Oversees annual B2C marketing planning, campaign development across digital, print, social, web, and mass media channels, and performance monitoring to optimize results. Responsibilities include managing budgets, guiding agency partnerships, and directing a team of marketing professionals to deliver innovative, results-driven campaigns.Collaborates with senior leadership and cross-functional teams to align marketing initiatives with strategic priorities. Builds and maintains relationships with internal and external stakeholders, ensuring consistency, accountability, and ongoing improvement. Focus areas include lead generation, brand awareness, stakeholder engagement, and marketing process optimization across the residential, commercial, and industrial customer segments.
EDUCATION
University of Toronto
Digital Marketing Management Certificate Program
University of Saskatchewan
Bachelor of Commerce (B.Com.), Bachelor of Arts (B.Arts)
Institute of Communications & Advertising
Communications & Advertising Accredited Professional (CAAP)
SKILLS
ABOUT FLORENCE GABRIEL
I am a senior Marketing, Communications and Digital professional with over 20 years of experience working with reputable brands. I bring more than 15 years of expertise in developing and launching customer-centric products and programs that drive business results. Known for my ability to create and execute strategic marketing and digital plans while building strong, collaborative relationships with key stakeholders. A dedicated coach, mentor, and people developer with a proven track record of leading high-performing teams. What I love most about my role is crafting campaigns and plans that inspire customers to take action while meeting critical business metrics, from increased engagement and interactions to conversions and sales. One of my keys to success is fostering a collaborative, cross-functional approach to problem-solving and execution, enabling teams to achieve impactful results together. Areas of Expertise: Strategic Marketing Planning Digital & Social Marketing New Business and Product Development Team Leadership, Recruitment & Development Budgeting, Forecasting & Financial Analysis Event & Tradeshow Development and Management B2B Communications & Marketing Product & Partner Marketing Account-Based Marketing
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