Florence Saki

Directrice De La Communications & Activités Tourisme @Groupe Salins

Paris, FR

Implementation of communication strategy corporateThe Salins Group is the only company that has expert knowledge in all areas of salt production and adapts to the requirements of each application and market. The Salins Group is a privately owned French Group. industrial plants : Spain, France, Italy, Portugal, Netherland, Sweden, Denmark and several African countries. Today over 2200 employees work together, in a model of responsible development, to ensure that the salt they produce is of the highest standard- Digital Strategy- Support for Export Department with a targeted communication strategy - Launch of a new cosmetics Brand, ECLAE - eclae.com- print, multimedia, advertisment, branding, social Medias- CSR : 2 awards - Marianne d\'Or for Biodiversity Program in Aigues-Mortes (2014), Entreprise & Environnement Prize (2013)- Tourism Director with 4 sites in France - Aigues-Mortes : 182.633 visitors in 2021 (vs in 2015), Salin de Giraud and visit of the last mine in activity in France in Varangeville (54)- 1 site in Spain Torrevieja visitors in 2021) and opening of 1 sites in 2022- Hostellerie Nuits Salines (Aigues-Mortes): Offer to stay in Tiny House or Salt worker Big House in the heart of the saline. Protected area. Development of a short catering offer and establishment of the ECLAE spa. Success as the first year- Launch of range \"Salin d\'Aigues-Mortes\"(salts, cosmetics.)- Brand communication for Consumer Brands ( France: La Baleine, Saunier de Camargue.Italy :Gemma di Mare, Spain : La Balena.)- Digital Strategy- Events : internal and external- Partnerships (Luma.)- Public relations- Sponsorship (external and inhouse)- Public affairs- Internal communication : Setting up a dedicated strategy for our 1,800 employees- Crisis management- Support the deployment of Salins FoundationMember of the French Steering Committee and Global Steering Committee