Florecita Cruz
Sr Materials Developer - Hoka Apparel & Accessories @HOKA
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WORK HISTORY
Sr Materials Developer - Hoka Apparel & Accessories @HOKA
Portland, OR, US
Lead fabric and trim developments across Performance and Lifestyle/Outdoor categories, with a primary focus on Performance product- Partner with cross-functional teams and global suppliers to develop materials that meet performance, aesthetic, cost, and sustainability goals- Drive seasonal and future-use material developments from concept through commercialization, ensuring alignment with product intent and production readiness- Evaluate material testing to support commercialization and ensure global quality and performance standards are met- Manage development timelines and material data in PLM and tracking tools, ensuring accuracy and clear communication of risks, pricing, and alternatives at key milestones- Research and implement new material opportunities through supplier engagement, market exploration, and collaboration with Sustainability and Innovation teams- Improve development processes and proactively identify and resolve material risks to support on-time delivery- Manage material libraries, palettes, and seasonal toolkits to support cross-functional alignment and consistency.
EDUCATION
North Carolina State University
Bachelor of Science - BS
ABOUT FLORECITA CRUZ
Experienced developer with a strong foundation in fabric, trims, color, and print, and how they come together in the final product. Proven ability to lead developments from concept through bulk production, with a focus on material innovation, market insights, and sustainability. Skilled in working with both natural and synthetic materials, streamlining processes, and partnering cross-functionally to deliver high quality products.
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