Flora Bertin-Chay
Director, Corporate Communications @Novartis
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WORK HISTORY
Director, Corporate Communications @Novartis
Oversees corporate communication function to reinforce Novartis’ reputation in the Canadian market. Develops and drives strategic initiatives across employee communications and engagement activities, organizational change management/transformations, media relations, issue/crisis communications, website management, thought leadership, corporate brand perception, social media marketing efforts, media intelligence, major events as well as shapes and manages the President’s public and internal image. About the organization: Novartis (NOVN: SIX Swiss Ex) is a global innovative medicine company that is working towards reimagining medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Novartis employs people across 250 operating sites worldwide and generates 50 billion in sales. Canada is a top 10 market for Novartis with $1B in annual sales.
EDUCATION
Ecole Jeannine Manuel
International Baccalaureate® (IB)
McGill University
Bachelor of Arts (BA)
ABOUT FLORA BERTIN-CHAY
Strategic communications and marketing leader shaping global brands, amplifying and safeguarding corporate reputation, and cultivating connected, purpose-driven cultures- 12 years of experience in corporate communications, marketing and branding- 8 years of experience as a people manager- Recognized and trusted advisor to executives/C-suite in navigating sensitive matters- Ability to take calculated risks to generate awareness in a meaningful and thoughtful way- Strong creative skills to support the development and delivery of impactful campaigns & global rebranding initiatives- Proven ability to orchestrate complex projects and develop strategic planning- Strong organizational and time management skills; ability to shift gears quickly and effectively- Focused on optimizing workflows for improved efficiency and impact- Proven ability to forge strong, collaborative relationships with worldwide stakeholders- Experience operating in publicly-traded companies, start-up and NGO environment- Experience in manufacturing, apparel, SAAS, education and pharmaceuticals industries- Fluent in English and French, with a basic understanding of Spanish
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