Floor van Gent
Lead Design Strategist | Design Thinker | Journey manager | Innovator | Co-founder Floralize
- Role
- Lead Design Strategist at CCC Intelligent Solutions
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Floor van Gent
Bridging Strategy, Design & Customer ExperienceFor over five years, I’ve been helping organizations rethink how they engage with customers - not just by improving individual touchpoints, but by fundamentally transforming how teams collaborate, innovate, and drive customer-first decisions.I help organizations break silos and align cross-functional teams around what matters most: the customer.But know this… Great experiences don’t happen by accident. They require insight-driven strategy, seamless execution, and cross-functional alignment; a sweet spot in which I thrive. Insight-driven design. Whether leading CX transformation programs at global companies like T-Mobile & Rabobank or helping a University define their customer experience strategy, I translate insights into action, and align business goals with customer needs. Breaking silos. I specialize in facilitating cross-functional collaboration, ensuring alignment across teams, disciplines, and leadership levels so everyone speaks the same language and works toward a unified vision. Making complex problems simple. From journey mapping to complete CX playbooks, I turn ambiguity into clarity, equipping teams with the tools, processes, and mindset to scale customer-centricity. Strategic storytelling. I translate research and progress into compelling narratives and online dashboards, ensuring customer insights don’t just live in a report but are kept front and center in decision making. I always like to quote Maya Angelou: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”Currently based in Chicago, I’ve worked across industries from finance to telecom to SaaS (and even launched my own e-commerce brand), giving me first-hand experience in customer-centric business growth. I’m always up for a conversation about CX strategy, UX design, or experience-driven business growth and entrepreneurship. What challenges are you tackling? Let’s connect!
Experience
Lead Design Strategist
May 2025 — Present · Chicago, IL, US
Mapping our ecosystem of services that our customers use, to design for seamless and intelligent solutions. All through a design thinking approach and cross-functional collaboration.
Education
James Boswell Institute
Applied Mathematics
2012 — 2013
St. Vituscollege Bussum
Natuur & Gezondheid
2006 — 2012
Delft University of Technology
Master of Science (MSc), Interaction Design Engineering
2017 — 2020
Delft University of Technology
Bachelor of Science (BSc), Industrial Design Engineering
2013 — 2017
Skills
- Keyshot
- Spreken in Het Openbaar
- Microsoft Office
- Indesign
- Powerpoint
- Photoshop
- Leiderschap
- Management
- Sociale Media
- Microsoft Word
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