Julien Floch
CEO @Keyting
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WORK HISTORY
CEO @Keyting
Externalized marketing communication and digital manager, consulting and training in marketing of innovation, webmarketing towards small and medium companies or international companies launching their activity in France. I am here to create and improve visibility on the web, create strategies and plan to develop customer acquisition and loyalty, differentiate offer from competition, diversify activities, create e-commerce site, develop new markets abroad. Marketing, Communication • Market studies, personna, customer journey • Product and customer marketing Strategies • Mix marketing • online and offline Communication plan, inbound & outbound campaigns • sales support tools : print, web, video, channel, trade shows Innovation • Project management from ideation to product launch • Design Thinking : methodology, workshop • Create value proposition MVP, business model, POC • Value analysis Digital • Collect needs, manage RFQ and manage project to create web site • Develop trafic and lead generation : SEO, emailing, SEA, social selling • e-commerce strategy and optimise eshop performance • support IT tool selection Management • Support marketing & communication staff • Select and manage IT / webmarketing / web development providers
EDUCATION
University of Limerick
Master's degree, Business/Managerial Economics
Centrale Nantes
Master of Sciences (MSc), Digital Communication and Media/Multimedia
Université de Bretagne Occidentale
DUT techniques de Commercialisation Quimper, vente, marketing, distribution
Audencia
Master of Science (MSc), Marketing/Marketing Management, General
IAE Lille
Master's degree, Business, Management, Marketing, and Related Support Services
L'École de design Nantes Atlantique
Master of Science (MSc), Infographie
Formaouest
Gestion de projet e-commerce, webmarketing, SEO, SEA, e-commerce, google analytics, adwords,
SKILLS
ABOUT JULIEN FLOCH
Does your company need to create more value to customer’s experience? enhance sales and…
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