Dwight Flenniken
Executive Vice President, Chief Marketing Officer at Sunwest Bank
- Role
- Executive Vice President, Chief Marketing Officer at Sunwest Bank
- Location
- Park City, UT, US
- LinkedIn followers
- 500 followers
About Dwight Flenniken
Marketing professional with 20 years of marketing experience, specializing in enterprise level campaign planning, strategy & execution, team building & management, cross-channel advertising and digital marketing platform design & integration. Core Competencies / Areas of Expertise: Channel Marketing - Search Engine Marketing (SEM), PPC, Search Engine Optimization (SEO), Social Media Marketing, Display Advertising, Mobile (In-App & Web), Email Marketing, Affiliate Management, Video, Network Buys, DSP, DMP and Programmatic. Integrated Marketing - Effectively plan, create and execute campaigns across all channels. Including digital media, traditional media and e-commerce, with a strong focus over the last 16 years on digital media. Team Building & Management - Creation and management of high performing teams including designers, programmers, developers, media buyers, data analyst and content writers and creators. Testing & Optimization - Implementation of A/B and Multivariate testing utilizing the most proficient and current testing platforms. Running consistent and meaningful test throughout the life-cycle of the campaign and the assets associated with them. Technology Development - CRM, CMS, data warehouse, frontend marketing tools and analytics integration. Programs consisting of - Adobe Media Optimizer, Omniture, Google Analytics, Double-Click, Salesforce Marketing Cloud, comScore, Act-On, BrightEdge and Marin. Analytics - Proficient in campaign optimization. Using best in practice optimization techniques on Google Analytics and Adobe Marketing Cloud (including Adobe Analytics/Omniture).
Experience
Executive Vice President, Chief Marketing Officer
Mar 2019 — Present · CA
Sunwest Bank was founded in 1969 as a community bank in Orange County. Today Sunwest Bank is one of the most respected banks in the country and currently has branches in California, Arizona, Idaho and Utah.
Education
California State University, Long Beach
Bachelor of Arts, Journalism
2000 — 2002
Orange Coast College
Associate of Arts, General Studies
1998 — 2000
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