Flavio Massari
Group Brand Manager Fabric & Home Care Italy @Fater
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WORK HISTORY
Group Brand Manager Fabric & Home Care Italy @Fater
Leading the business, innovation and marketing strategy for Ace in Italy, managing a €200MM portfolio and achieving 8% YoY topline growth. Responsible for managing a high-performing team of 6. • Full ownership of P&L, business planning and budget management, aligning resources to achieve top and bottom-line targets.• Executed high-impact campaigns, including “Formula Anti-Odio”, “My Famous Bucato” and “Save My Colorati,” resulting in multiple industry awards: 2 Cresta, 1 Clio, 1 NC, 2 BC & E, and 3 ADCI awards;• Developed a comprehensive innovation strategy, establishing key pillars for sustained top- and bottom-line growth and ensuring a pipeline of consumer-focused product advancements;• Designed and executed tailored plans by customer (coupon, displays, co-marketing, tailored SKUs) to achieve target shares;• Led a cross-functional team to optimize Marketing & Sales expenses, delivering a 5% YoY structural cost reduction.
EDUCATION
Copenhagen Business School
CEMS MIM - Term abroad, Management
Università Bocconi
Bachelor of International Economics and Management, Management
CEMS - The Global Alliance in Management Education
CEMS MIM, International Management
American Overseas School of Rome
High School Diploma
Università Bocconi
Master in International Management, Management
San Diego State University
Exchange Program, Economics
SKILLS
ABOUT FLAVIO MASSARI
Dynamic marketing professional with over a decade of experience in global brand management, P&L ownership, and innovation strategy. Proven track record in driving business growth, managing high-performing teams, and executing award-winning campaigns across international markets.
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