Flavio MacCi
Group Sensory Manager - Digital Sensory @BAT
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WORK HISTORY
Group Sensory Manager - Digital Sensory @BAT
Led the digital transformation of R&D sensory operations, replacing manual, siloed workflows with an integrated platform covering all sensory methods and reporting- Own the global digital sensory strategy across cross-category R&D, with direct exposure to senior leadership- Expanded and rebuilt an existing internal tool, integrating global panel datasets to create a unified reporting platform for the entire sensory capabilityManage a team of 8 data and analytical scientists across international R&D functions- Built predictive shelf life models, statistical frameworks, and AI-powered analytical tools to support senior decision-making- Run an ISO 9001-accredited in-house laboratory processing thousands of samples annually, with ongoing reductions in operational lead times
EDUCATION
Sapienza Università di Roma
Laurea Magistrale LM, Computer Science
Maastricht University
Erasmus, Data Science
Sapienza Università di Roma
Laurea triennale, Fisica
ABOUT FLAVIO MACCI
Digital transformation leader in R&D sensory science, with a track record of building things that last — from global vigilance systems to full-stack applications to the data infrastructure that now underpins how a major FMCG business develops products.I lead a multidisciplinary team of data and analytical scientists, own global digital sensory strategy across cross-category R&D, and operate at senior leadership level.My background spans data science, full-stack development, machine learning and sensory science — an unusual combination that tends to be useful when a function needs rebuilding rather than just managing.
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