Flavia Rocha
IT Project Manager Digitalization @DHL
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WORK HISTORY
IT Project Manager Digitalization @DHL
Cologne, DE
EDUCATION
Universidade Federal de Pernambuco
Bachelor's degree, Political Science and International Relations
EICOM Institute
Digital Commerce Specialist Certification, Ecommerce
Universidade de Pernambuco
Master's degree, Computer Engineering
Escola Técnica Estadual Miguel Batista
Technical Degree, System Analysis and Development
ABOUT FLAVIA ROCHA
Welcome!For me, knowledge, people, and the experiences we gather along the way shape who we are and where we want to go. I’m passionate about what I do, curious, adaptable, a fast learner, and always eager to share and grow with the people I meet on my journey.With 8+ years of experience, I specialize in driving business growth and digital transformation through a unique blend of strategy, technology, and data. My expertise spans: • Analytics, Data Science & ML: Python, R, SQL, Power BI, Tableau, Google Analytics, cloud programming, predictive modeling, automation with Power Automate. • E-commerce Platforms: VTEX, Magento – optimizing customer journeys, conversion rates, and omnichannel strategies. • Project, Product & Strategic Management: Agile, Scrum, Jira, Trello, Asana, OKRs, KPIs, business case development. • Change Management: Certified advisor and facilitator, enabling organizations to successfully adopt new technologies, processes, and ways of working. • Process Optimization & Automation: Lean, Six Sigma, workflow automation, robotic process automation (RPA). • DevOps & Cloud Practices: Familiarity with CI/CD, Git, Azure DevOps, and cloud environments to streamline deployment and collaboration. • Stakeholder Engagement: Team Management, Strong communicator, aligning executives and cross-functional teams around shared goals. Key achievements include: • Leading end-to-end digital projects that improved operational efficiency and increased revenue. • Implementing advanced analytics and ML models that enhanced forecasting and decision-making accuracy. • Launching and scaling e-commerce operations that boosted customer acquisition and retention. • Designing data-driven dashboards and automation flows that reduced manual tasks and accelerated insights. • Acting as change advisor to facilitate cultural and organizational transformation.With a “can-do attitude”, I thrive in dynamic environments where business, data, and technology converge to deliver measurable impact and sustainable growth.
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