Flávia Araújo
Power Management System Architecture and Controls Chief Engineer @Ford Motor Company
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WORK HISTORY
Power Management System Architecture and Controls Chief Engineer @Ford Motor Company
Dearborn, MI, US
Leading the Power System Architecture and Controls team for next-gen Ford vehicles, focusing on 12V and 48V Systems- Drive the definition of system requirements for PowerNet 1+- Oversee the Power Management System Specifications and implementation roadmap, including lifecycle modes, power modes, and key-off load specifications.
EDUCATION
Universidade Salvador
Master of Business Administration - MBA, Business Administration and Management, General
Universidade Estadual Paulista Júlio de Mesquita Filho
Bachelor of Engineering (B.E.), Engenharia Elétrica e Eletrônica
FGV - Fundação Getulio Vargas
CEAG, Business Administration and Management
ABOUT FLÁVIA ARAÚJO
Engineering innovation meets global leadership.I’m Flavia Araújo—a dynamic and results-driven executive with 25+ years shaping the future of mobility through cutting-edge automotive electrical systems, connected technologies, and next-generation infotainment.From being part of the development team launching Ford’s first IVI Domain Controller to pioneering Phone as a Key and embedded modem platforms across global programs, I thrive where technology, leadership, and transformation intersect.I’m passionate about building high-performing technical teams, streamlining system architecture, and driving strategic programs from concept to production—with a constant eye on quality, compliance, and customer experience.Key accomplishments:• Part of development team responsible for the first in-house TCU, first Ford PaaK System & IVI Domain Controller.• Delivered TCU for eCall homologation in Europe • Led TCU development to achieve Ford’s 100% connectivity• Brought Alexa to Ford’s SYNC and led V2X technology selection.• Saved $60M+ via strategic platform selection• Developed the “Perfect Launch” Plan to increase detection and timely software fixesI bring together technical depth, cross-cultural experience, and business vision to lead the automotive transformation—and I’m always open to sharing, mentoring, and exploring new ideas that shape the future.
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