Flak Dinenno

About Flak Dinenno

A senior sales leader and cloud ecosystem builder currently serving as Director of Sales, North America at Automat-IT — an AWS Premier Partner and Managed Services Provider built exclusively for startups, from MVP to global scale. At Automat-IT, I lead North American revenue growth for a 100% AWS-focused, 100% startup-focused firm — helping high-growth companies scale their cloud infrastructure, unlock GenAI and Agentic AI in production, optimize cloud spend, and achieve compliance readiness. As an authorized Anthropic reseller and one of a select group of AWS partners holding the AI Services Competency and Agentic AI Specialization, we sit at the intersection of where cloud and AI are actually going. What makes this role a natural fit isn\'t just my enterprise sales background — it\'s that I\'ve lived on both sides of the startup equation. I\'ve mentored founders at Google Techstars and Lean Startup Machine, founded a startup myself, consulted to NYC Silicon Alley companies, and developed partner ecosystems at Microsoft. I understand what it costs a startup to make the wrong infrastructure decision early — and what it looks like when they get it right. KEY HIGHLIGHTS: • Director of Sales, North America at Automat-IT — AWS Premier Partner exclusively serving the startup ecosystem• Deep expertise in AWS partner programs, co-sell motions, and ecosystem GTM strategy• Background mentoring early-stage founders at Google Techstars and Lean Startup Machine; • Founded 2 startups• Consulted to NYC Silicon Alley companies• 13+ years in technical software and cloud services sales• 27+ years in computing and IT SKILLS: • AWS Partner Ecosystem & Co-Sell Strategy• Startup GTM & Revenue Development• Director-Level Sales Leadership• CXO-Level Startup Leadership• Cloud Managed Services (DevOps, FinOps, GenAI/Agentic AI)• Consultative Enterprise & Startup Sales• P&L Management• Business Development & Outbound Strategy• AWS Marketplace & ISV Accelerate• AI Enablement & LLM Infrastructure Sales• Strategic Alliances & Partner Development• IT Service Management• Contract Negotiation & Account Management

Experience

1. Director of Business Development

   Pragma Edge Inc

   Sep 2024 — Present · NY, US

   With over two decades of experience in technology and 13+ years in technical sales, I specialize in driving digital transformation and integration solutions that empower businesses to optimize their operations. At Pragma Edge, I help organizations unlock the full potential of their digital assets through cutting-edge integration platforms, automation, and cloud-based solutions.

Education

• Isenberg School of Management, UMass Amherst

  Bachelor of Science (B.S.), Financial Accounting & Computer Information Systems

  1991 — 1995

Skills

• Business Development
• Software as a Service (Saas)
• Mobile Product Development
• Business Intelligence
• Pitch Development
• Customer Relationship Management (Crm)
• Start-Ups
• Amazon Web Services (Aws)
• Itil
• Risk Management
• Consulting
• Hadoop
• Lean Startup
• Cross-Platform Development
• Cloud Computing
• Product Management
• User Experience
• .net
• IT Management
• Database Design
• Enterprise Software
• Enterprise Architecture
• Devops
• Cmdb
• Leadership
• Mobile Applications
• Venture Financing
• Nosql
• Application Lifecycle Management
• Business Strategy
• Virtualization
• IT Operations
• Agile Methodologies
• Strategy
• E-Commerce
• Iot
• Saas
• Online Marketplace
• Entrepreneurship
• Early-Stage Startups