Forrest Webber
Building Brands | Digital Marketing | Lead Generation | SEO & PPC
- Role
- Digital Marketing Manager at Plastic Fusion Fabricators, Inc
- Location
- Huntsville, AL, US
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Manager
Plastic Fusion Fabricators, Inc
Aug 2023 — Present · Huntsville, AL, US
In 2024, we rebuilt Plastic Fusion’s website from the ground up using a modern Elementor-based stack. Starting with targeted keyword research in Ahrefs, we identified high-intent commercial search terms and built conversion-focused landing pages — no blog fluff, only revenue-driven pages.2024 SEO Results (B2B industrial niche): 5× increase in daily organic impressions 2× increase in daily clicks 195,142% ROAS (lead value)In 2025, we layered in paid search to complement organic visibility.Total performance (2025): 860× ROAS (lead value) 50× ROAS (revenue)+20-point Domain Rating growth 6.75× more leads vs. 2024The leads generated were high-intent commercial buyers in a long-sales-cycle industry, resulting in materially better pipeline quality.
Education
Tulane University
Finance, Real Estate
2017 — 2021
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