Fiyin A.
User Experience (Ux) Research Lead, Vice President- Payments @JPMorganChase
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WORK HISTORY
User Experience (Ux) Research Lead, Vice President- Payments @JPMorganChase
NY, US
Led the UX research program for Embedded Payments/E-commerce business units (incl. technology, APIs, documentation, payment providers) • Executed on discovery through evaluative research utilizing qualitative and quantitative methodologies (e.g. user interviews, usability & concept testing, A/B testing etc.) on global cash management & treasury platforms and 0-1 commerce and payments products used by internal and external end users• Partnered with senior cross-functional stakeholders to embed design and research principles into product development and socialized research to wide audiences • Advanced the DE & I pillar to increase awareness, attract and retain diverse talent as well as showcase our design organization and firm as a career destination for underrepresented groups in design, research and technology• Mentored junior researchers & designers
EDUCATION
University of California, Berkeley
Education (Study) Abroad Reciprocity Program , Psychology
New York University
Master of Arts (M.A.), Applied Psychology- Human Development and Social Intervention
UNSW
Bachelor of Psychology (Hons.), Psychology
ABOUT FIYIN A.
Experienced Research Leader | UX Specialist | Driving Business ImpactI\'m a seasoned and inquisitive research leader with a passion for enhancing user experiences and amplifying user voices in product development. My toolkit of research methods is my compass, guiding me to strategically improve outcomes.My expertise spans exploratory, generative, and evaluative research across diverse industries, consistently delivering tangible business results. I excel leading end-to-end research initiatives cross-functionally, specifically in crafting discussion guides, conducting user interviews and focus groups, designing surveys for both desktop and mobile platforms, developing screeners and questionnaires, and carrying out insightful data analyses.My strong communication skills are rooted in my empathy for users, recognizing them as experts in their own experiences. I derive immense satisfaction from mentoring and coaching researchers and designers, instilling best practices for validity and reliability all while infusing a DEI lens into the work.Let\'s connect and collaborate to drive innovation and business success through user-centric strategies!
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