Eric Fitzgerald

Building the Business Behind the Brand | Founder of Brand Alchemie | Fashion Business Coach & Consultant

Role
Founder & CEO at Brand Alchemie
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Eric Fitzgerald

I help fashion and creative entrepreneurs build the successful and meaningful business behind their brand. With over 25 years of experience navigating the global fashion industry as both a brand executive and a fractional consultant, I\'ve developed a deep understanding of the unique challenges faced by early- and growth-stage creative brands. This blend of industry experience and startup savvy is what I call upon to help entrepreneurs build businesses that reflect their creative vision and financial dreams.My work is designed to simplify operations, drive profits, and unlock creative freedom. Whether one-on-one coaching, custom projects, or fractional business management, I offer creatives the guidance and support they need to grow their brands without burning out.My path from corporate fashion to building emerging brands has one common thread: a passion for empowering creativity. I get especially excited by purpose-driven brands that are challenging industry norms and striving to make a positive impact through creativity.

Experience

  1. Founder & CEO

    Brand Alchemie

    Jan 2015 — Present · New York, NY, US

Education

  • Rhode Island School of Design

    Architecture

  • St. Francis de Sales College, Nagpur, India

    Liberal Arts and Sciences

Skills

  • Merchandising
  • Sales Management
  • Trend Analysis
  • Trend
  • Sales
  • Wholesale
  • Visual Merchandising
  • Textiles
  • Fashion
  • Apparel
  • Management
  • Luxury Goods
  • Trend Forecasting
  • Brand Management
  • Sportswear
  • Product Development

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Eric Fitzgerald — Founder & CEO at Brand Alchemie in Brooklyn, NY, US | Unifers