Firdevs Canbaz Yumusak
Digital Marketing Professional SEO, SEM, PPC Expert
- Role
- Senior Digital Marketing Manager (Seo & Sem Ppc) at Alteride Digital Marketing
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Firdevs Canbaz Yumusak
Digital Marketing professional with strong skills in Search Engine Marketing (SEM) and Optimization (SEO), Pay-Per-Click (PPC), Web Analytics and Reporting- Successfully experienced at Digital Agency and also multinational enterprise level for over 100+ brands/clients by improving organic and paid traffic as well as conversions- Helping businesses to increase their sales and market shares with profitable growth across all digital marketing channels- Successfully created and managed PPC campaigns including text and display ads, YouTube campaigns, Facebook, and LinkedIn Campaigns which are all over 1M+ total budget yearly- Successfully utilizing Google Analytics, Google Ads, Google Tag Manager, and Google My Business platforms- Technical knowledge in HTML, CSS, PHP, and JavaScript.
Experience
Senior Digital Marketing Manager (Seo & Sem Ppc)
Feb 2018 — Present · Austin, TX, US
Responsible for search engine optimization (SEO) and search engine marketing (SEM)- Creating new, and optimizing current PPC campaigns to improve lead quality and CTR- Creating both global and local campaigns for search and display ads- Improving PPC campaign optimization scores by applying all the necessary techniques- Managing PPC budget and daily checking all metrics to improve campaign optimization scores- Develop and create copy, landing pages and keyword research for new paid search campaigns- Responsible for optimizing content across all EnterpriseDB websites- Analyzing and recommending PPC keywords, campaign ad descriptions, and bidding strategies- Work closely with content creators to ensure that content published is optimized for SEO- Identify technical issues that could be impeding SEO performance- Implementing SEO techniques to improve key performance metrics, including CTR, conversion rate, bounce rate, and ROI- Provide SEO best practices in alignment with the latest SEO digital marketing trends- Research and develop strategies for engaging content development to get more targeted organic traffic- Developing link-building and outreach strategies to get quality backlinks in coordination with business owners- Develop and monitor weekly/monthly SEO analytics dashboards and reports to provide actionable insights related to key metrics
Education
Ankara University
Doctor of Philosophy - PhD, Modern Turkish Literature
Ankara University
Bachelor's degree, Turkish Language and Literature
Bilkent University
Master of Arts - MA, Turkish Literature
2002 — 2005
Austin Community College
Center for Nonprofit Studies, Non-Profit/Public/Organizational Management
The University of Texas at Austin
Postdoctoral, Middle Eastern Studies
Skills
- Lecturing
- Creative Writing
- Storytelling
- Research
- Teaching
- Academic Writing
- Qualitative Research
- Curriculum Design
- Literature
- Higher Education
- International Relations
- Editing
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