Fırat Alataş
Global Head of Customer Journey Orchestration- Global Growth & Demand Generation Team
- Role
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Fırat Alataş
B2B Growth Marketer with 9 years of experience and expertise in experimentation, global growth campaigns, online advertising, lifecycle marketing and managing global go-to-market motions and teams. A high performer with 8 Google Marketing Excellence awards and 36 peer bonuses. A growth leader who takes pride in always being curious and passionate about coaching junior talent.Top Achievements- Redesigned the Google Cloud Free Trial onboarding campaigns to provide customized onboarding with dynamic email sequences aligned user intent for Google Cloud self-serve business- Launched the new Google Cloud Free Trial Program globally, doubling program ROI- Designed and launched Google Cloud’s first ever in-product promotion platform- Certified graduate of Google Marketing Academy, Wharton School of the University of Pennsylvania- Managed a cross-functional growth team of 20+ people for Google Cloud Platform; designed, structured and implemented growth motions, delivering multi-million dollar incremental revenue impact- Led “Counter Abuse and Fraud Code-Yellow” efforts, managing a work-stream with 5 different product teams with an estimated impact in millions of dollars- Structured the strategy for the first hyperlocal marketing campaign in EMEA for Google My Business, executed the plan and pushed it live- Structured and executed 2018 Marketing plan that turned UK/IE MM back to growth
Experience
Present
Education
Boğaziçi University
Honors and High Honors, Industrial Engineering Major, Management Minor
2012 — 2016
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