Carlo Fioruzzi

Digital Marketing Manager @Missoni

Milan, IT

Responsible for the planning and orchestration of global digital marketing strategies supporting brand visibility and commercial growth across international markets- Define and manage omnichannel marketing strategies across EMEA, AMER and APAC, integrating both B2C demand generation and B2B initiatives supporting retail, wholesale and franchise partners- Plan and allocate digital media budgets across performance and upper funnel channels, applying forecasting models and continuous optimization based on business priorities- Develop CRM and lifecycle marketing strategies leveraging customer segmentation and behavioral data to improve retention, conversion and customer lifetime value- Monitor marketing performance through marketing analytics and web analytics, defining KPIs and reporting frameworks to evaluate ROI, CAC and revenue contribution- Collaborate with IT and data teams on the governance of the website’s tracking infrastructure, including GA4 implementation, Google Tag Manager and data quality monitoring- Implement A/B testing frameworks and marketing attribution analysis to support media optimization and campaign effectiveness- Work closely with retail and wholesale teams on trade marketing initiatives and partner marketing programs supporting boutique visibility and franchise networks- Integrate insights from CRM, advertising platforms and analytics tools to support data-driven decision making across marketing investments

Hult International Business School

Bachelor's degree, BBA Business Administration