Joshua Fiorillo
Director - Global Omnichannel Business Partner @Sanofi
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WORK HISTORY
Director - Global Omnichannel Business Partner @Sanofi
Boston, MA, US
Strategic global omnichannel lead for a multi-billion dollar Immunology franchise. I orchestrate the global omnichannel vision, bridging the gap between Global Commercial Strategy and Regional Market execution to drive brand growth and digital transformation.Global Strategic Roadmap & Cross-Functional Alignment: Define and drive the comprehensive 1-year Omnichannel roadmap. Align Commercial (HCP & Patient), Medical, and Market Access strategies on key milestones, ensuring digital initiatives directly support the franchise’s competitive brand plan and revenue goals.Matrix Leadership & Global Scaling: Lead change management and commercial/omnichannel excellence initiatives across key global markets. Act as the primary bridge between Global teams and regional affiliates to ensure seamless adoption of omnichannel capabilities and strategic frameworks.HCP & Patient Ecosystem Strategy: Direct the strategy for high-impact HCP and Patient digital platforms. Optimize user experience (UX) and content personalization to drive higher engagement, treatment adherence, and brand loyalty in a competitive landscape.Digital Innovation & Data Strategy: Champion the integration of data-driven insights (Next Best Action/ Next Best Content / Generative AI) into the customer journey, moving the franchise from traditional multichannel marketing to a true, connected omnichannel model.
EDUCATION
University of Illinois Urbana-Champaign
Master of Business Administration - MBA
Rutgers University
Engineer’s Degree, Biomedical/Medical Engineering
ABOUT JOSHUA FIORILLO
Global Marketing Director | Omnichannel Strategy & Commercial ExcellenceAs a Global Strategic Leader with expertise in Immunology and Vaccines, I bridge the gap between traditional brand planning and the future of digital commercialization. I don\'t just execute campaigns; I build the strategic frameworks that turn pipeline assets into market leaders.With 8+ years of experience across the Life Sciences spectrum (Pharmaceuticals, Vaccines, and Medical Devices), I specialize in navigating complex matrix environments to drive growth. My approach combines competitive planning with data-driven precision, leveraging AI and predictive analytics to ensure the right message reaches the right HCP or patient at the exact moment of decision.Core Value Proposition:Global Strategic Leadership: Currently driving the omnichannel commercial strategy for a multi-billion dollar Immunology franchise. I translate high-level franchise ambitions into executable, scalable omnichannel and GTM plans that drive adoption across global markets.Brand & Competitive Planning: Experienced in \"War Gaming\" and competitive strategy. Whether scaling Blockbuster brands or maximizing growth for niche portfolios, I design plans that anticipate market shifts and outperform competitors.AI & Omnichannel Innovation: I move beyond \"multi-channel\" to true omnichannel orchestration. By utilizing AI-driven insights and Next Best Action (NBA) models, I optimize marketing spend and increase HCP engagement.Patient & HCP Centricity: I design patient support frameworks and HCP peer-to-peer education strategies that improve health outcomes and treatment adherence, ensuring commercial objectives align with patient needs.Key Competencies: Global Brand Strategy | Brand & Competitive Planning | Product Launch | Omnichannel Ecosystems | AI & Predictive Analytics | Cross-Functional Matrix Leadership | HCP Engagement Strategy | Patient Centricity | Market Access Partnership | Vendor & Budget ManagementLeadership Philosophy: I drive results through influence without authority, galvanizing complex matrix teams to align on shared strategic goals. I believe that technology should empower, not replace, the human connection in healthcare. I am committed to leading by example, fostering collaboration, and challenging the status quo to deliver better patient outcomes.I thrive in fast-paced, evolving environments and am excited about the future of omnichannel marketing as a driver of growth and innovation in the industry. Let’s connect!
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