Fiorella Scognamiglio
Head of Crm & Revops @Constructor Group
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WORK HISTORY
Head of Crm & Revops @Constructor Group
End-to-end ownership of CRM operations across Marketing, Sales, Service and Customer Success, ensuring consistency, scalability, and data accuracy.Design and governance of lifecycle stages, lead management processes, lead scoring models, segmentation, and marketing automation workflows.Sales pipeline structure optimisation, deal stage governance, and forecasting support to improve pipeline visibility and revenue predictability.Enablement of Sales teams through CRM workflows, AI-driven automation, data enrichment, and sales enablement tools.Funnel and pipeline performance analysis including conversion rates, velocity, and coverage, with executive-level dashboards and recurring reporting.Contribution to Revenue Operations roadmap, supporting long-term operating model definition and cross-functional alignment with Finance and Product.
EDUCATION
Università degli Studi di Napoli Federico II
Bachelor's degree, Tourism Management
Politecnico di Milano
Executive Program in Digital Transformation & Innovation Management, Business, Innovation
SKILLS
ABOUT FIORELLA SCOGNAMIGLIO
I’m a CRM, S&M Operations professional with a strong focus on GTM operating models that enable scalable growth and revenue predictability. I work at the intersection of Marketing, Sales, Customer Success, and Finance, designing systems, processes, and automation that turn strategy into execution and data into decisions. My approach is pragmatic, data-driven, and deeply operational.My career spans hospitality and travel, a two-sided influencer marketing platform, and an international EdTech company, giving me hands-on experience across both consumer and B2B digital environments. This cross-industry background allows me to adapt quickly, challenge assumptions, and build GTM systems that work in real, complex conditions.Get in touch if you’d like to exchange ideas on CRM, growth operations, and automation, or if you simply enjoy discussing tech, data, and how teams can work better together.
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