Fiona Shang

Product Marketing Leader | Drive GTM strategies | Help Startups Accelerate Growth

Role
Senior Product Marketing Manager at Nav Technologies, Inc
Location
San Jose, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Fiona Shang

I am a go-to-market generalist with 12+ years in marketing, including 8 years dedicated to product marketing in B2B and B2C fast-paced startup environments. I bring a proven track record of crafting and executing GTM strategies across diverse product portfolios, fueled by powerful positioning, messaging, sales enablement, market insights, and strong cross-functional collaboration.I’m passionate about engaging with customers to uncover key insights and pain points, translating those into actionable strategies that drive growth. Creating meaningful connections between products and the people they serve is what drives me, ensuring measurable impact at every step of the way.

Experience

  1. Senior Product Marketing Manager

    Nav Technologies, Inc

    Jan 2025 — Present

Education

  • San Francisco State University

    Bachelor of Science, Business Administration, concentration Marketing

    2007 — 2010

  • Université Paris Dauphine - PSL

    Bachelor's degree, Marketing

    2008 — 2009

  • IFA Paris

    Master's degree, Master in Luxury Management

    2011 — 2012

  • Polimoda Institute of Fashion Design & Marketing

    Master's degree, Luxury brand management

    2011 — 2012

Skills

  • Teamwork
  • French
  • Social Media Marketing
  • English
  • Marketing Communications
  • Event Planning
  • Leadership
  • Sales
  • Public Speaking
  • Management
  • Luxury Management
  • Customer Service
  • Marketing
  • Social Media
  • Languages
  • Press Releases
  • Entrepreneurship
  • Fashion
  • Consumer Services
  • Marketing Strategy
  • Training

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Fiona Shang — Senior Product Marketing Manager at Nav Technologies, Inc in San Jose, CA, US | Unifers